To keep your coffee as fresh as possible, you need to protect your coffee from air, sunlight, heat, and moisture. These all will contribute to making it stale and lose flavour.
We suggest keeping your coffee in an airtight container, in a cool, dry cupboard. Our roast-to-order bags have a reusable ziplock. To reclose push the air oxygen out of the bag, and zip it tight.
Do not store your coffee in the fridge. Roasted coffee absorbs moisture from the air (hygroscopic) and will also take up surrounding aromas. The aromas and moisture levels in the fridge will react with the coffee and delicate flavours will deteriorate.
You can store your coffee in the freezer. Take out what you need for brewing and quickly roll down the bag to remove air, and replace back into the freezer before any condensation forms on the beans. You can grind from frozen, no need to thaw.